Brian Mackenzie - The Owner

Brian Mackenzie is an expert in strength and conditioning for endurance athletes as well as a coach for Multisports Orange County. He is a Level 3 CrossFit Certified Trainer and is a Level 3 POSE Certified Running Coach. He is the co-creator of CrossFit’s Run Technique and Endurance Certification, and is greatly involved in further education with CrossFit. Along with various training methodologies (many quite unorthodox) Genetic Potential uses CrossFit as the cornerstone to their training.

Brian is a competitive Ultra Runner and Ironman Triathlete. He has competed in Ironman Canada along with several ultra marathons ranging from 50k to 100 miles including the Western States 100 and the Angeles Crest 100.

In addition to owning Genetic Potential, Brian founded and operates one of the only internship programs for professional trainers in California.

Melissa MacKenzie

Melissa MacKenzie currently has her Level 2 Crossfit Certification and CFT Certification through International Sports Science Association (ISSA). She has a certification through Crossfit Olymic Lifting and is a Lemond Certified Spin Instructor.

Melissa has been Training and teaching spin since 2003 and has competed in several distances in running, including the 1/2 marathon. She has completed the Bulldog 25k, Stinson Beach 30k trail races and Lake Tahoe relay.

Carl Borg

Carl Borg currently holds a certification through the International Sports Science Association (ISSA), CFT, also is a Certified USAT (USA Triathlon) level 1 Coach, and a Pose Level 1 Coach. He recently joined the Multisports OC Team as a coach.

Carl has a Level I Crossfit Certification, He has been active in adventure and endurance sports for 21yrs. Carl began racing Cross Country mountain bikes back in 1994 and has raced Expert class XC since 1996, as well as being a Cat 4. Carl focuses on sprint, Olympic and Xte

rra events. To date the 2006 season has produced 5 top 4 finishes out of the 6 races he has entered.

Dr. Travis Conley

Dr. Travis Conley, D.C., C.S.C.S is a Certified Strength and Conditioning Specialist, uses Active Release Techniques, and is a Nutrition and Personal Training Consultant.